New Shoreline-based transportation startup Joule Inc.

A new business operation has launched in Shoreline.

Joule is a long-term car sharing startup that re-imagines vehicles as a service.

With Joule you have all the benefits of car ownership - the car is always available to you when you need it - and none of the hassles. Insurance, maintenance and roadside assistance are included in the price.

You even have the ability to swap out vehicles. If you need a truck over the weekend or a Tesla for your high school reunion we can make that happen, and we even deliver!

They recently won the TechCrunch Seattle Pitch-Off, and are currently accepting customers in their Pilot program.

We are excited to be launching our revolutionary new program in Shoreline.