Join the business community at Quick-Start on Tuesday June 16, 2015 from 12:00 to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N.
Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. These workshops are designed to be helpful for start-up, existing or potential business owners. Sessions are free and open to the public. Feel free to bring a brown bag lunch.
Digital Signage and Business Communication
Making the most of your business communications – digital messaging to inform customers and educate employees.
Evolve from the printed sign to dynamic communications. Catch the eye AND help your customers buy.
Whether promoting the current ad and a new product to your customers - or - reinforcing your brand and value, you tell a visual ‘story’ to each customer – usually in a matter of seconds.
Does your ‘story’ draw customers in and motivate a sale OR does it tell a different tale – of a stale, faded message that people ignore?
Did the message remind customers of why you’re there OR send mixed signals that bored and confused?
What your signage displays says a lot about your business. It educates clients in so many ways such as: you're cutting edge OR that you forgot to update your signage.
So which is it?
If the ‘show’ and ‘tell’ of your tale don’t convey ‘TODAY’, ‘CURRENT’, ‘VALUE’ or ‘WHY’, your signage is telling your customers to go somewhere else.
David Moody |
David Moody will lead the next Quick-Start Shoreline covering displays, messaging and digital signage.
From the front of your store to what your employees read, he will discuss effective communications and ensuring that your message in print and as told by your employees remains up-to-date, valuable, and drives customer engagement.
Moody has over 20 years’ experience in communications and helping organizations make the most of their message. From education, broadcast, and business services, he is passionate about the success of small and medium sized business.
Moody received his Bachelor’s degree in Communications from Pacific University (OR) and has been recognized as an innovator professionally and in civic service.
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