Three business workshops offered for festival artists

Learn to be a successful festival artist
Photo by Carl Dinse

The Shoreline-Lake Forest Park Arts Council is hosting three workshops to help artists who are interested in selling their work at festivals. These workshops are appropriate for both first time festival artists, or seasoned festival sellers who would like to increase sales and learn some new tricks. The first workshop is free for anyone who is interested; the second and third workshops are $10 each. 

February 26, 6:00pm

Shoreline Center: Arden Room

Art/Business Workshop: Session 1

Planning the Ideal Season: Getting into the festival events that best fit your at

Register for FREE

March 19, 6:00pm

Shoreline Center: Arden Room

Art/Business Workshop: Session 2

Laying the Groundwork for Success: Marketing and prepping for your shows

Tickets $10 Register here

April 2, 6:00pm

Shoreline Center: Arden Room

Art/Business Workshop: Session 3

Becoming a Festival Standout: Selling your work and yourself to customers

Tickets $10 Register here

Reminder: The deadline to apply for the 2015 Shoreline Arts Festival is March 1. Artists, apply now at Call for Entry.

About the Instructors:

Jody McCrain


Co-founder of McCrain Photography, Jody McCrain has been involved with the art festival world for the past nine years. She and her husband, Phil McCrain, have participated in many local and regional festivals throughout the Northwest. She has also served as co-director of the Shoreline Artists' Market for the past six years (last five with Sella Rush).  She is a member of the Northwest Art Alliance (Best of the Northwest) Board, and she recently accepted the position of Artist Selection and Jury Pool Coordinator.  Having experienced festivals from both the artist and business side, Jody is excited to share with other artists the highs and lows of this journey.

Sella Rush


Shoreline-based jewelry artist Sella Rush (of Shi-Shi Design) has been selling her handmade pieces in the Pacific NW for eight years. During that time, she's been accepted, wait-listed, and--shockingly--rejected for festivals and markets throughout the area. Sella has also served as co-coordinator (with Jody McCrain) of the Shoreline Arts Festival's Artist Marketplace for the past five years. As an active artist and festival organizer, Sella is very happy to share with her fellow artists the lessons she's learned on both sides of the glass.

Lorie Hoffman


Marketer for the Shoreline-Lake Forest Park Arts Council, Hoffman knows the ins and outs of putting your best foot forward. She has sat on the Board of Directors for the Sweet Pea Arts Festival which boasts an annual audience of over 15,000, has directed three art galleries, has sat on countless juries, and has owned and operated her own Fine Art Business for the last 10 years.  In addition to being on staff with the Arts Council, Hoffman does business consulting with artists ready to increase their level of professional polish and make their art their business.

The Shoreline-Lake Forest Park Arts Council is a 501(c)(3) nonprofit organization whose mission is to nurture all of the arts in the community through programs and events, arts education, advocacy, and support for artists and arts organizations.