Heritage Bank to update signage at all Whidbey Island Bank locations

Heritage Bank is a Washington state-chartered full-service commercial bank providing financial solutions to small and medium-sized businesses in Washington and Oregon. Heritage Bank has a network of 66 full-service banking offices to serve customers in Washington and Oregon.

Effective May 1, 2014, Heritage completed the merger with Washington Banking Company, parent company of Whidbey Island Bank. 

This week, Heritage Bank will begin the process of updating branch signage at all Whidbey Island Bank offices. The new signage will feature the updated Heritage Bank and Whidbey Island logos. The six offices on Whidbey Island will continue to display the name Whidbey Island Bank.

There are two Whidbey Island Banks in Shoreline - one in the Ballinger business district and one in the 4-Corners business district.

Brian Vance, President and Chief Executive Officer of Heritage Bank commented, “By combining two quality Washington State banks, we have created an organization with meaningful size and scale which will be able to better serve our customers and communities. With the completion of this transformative merger our next step is to begin the process of changing branch signage which provides a visible signal of the combined organization.”

The new Heritage Bank logo is an evolution of our existing logo and creates a consistent brand across the Heritage family of banks which includes Whidbey Island Bank and Central Valley Bank, both operating as divisions of Heritage Bank. 

Jeff Deuel, President and Chief Operating Officer adds, “As our new logo is introduced, we will be working strategically to replace all branch signage throughout the market footprint. The transformation will take time and we are excited for this change – signifying the combining of Heritage Bank, Whidbey Island Bank and Central Valley Bank.”