Shoreline Alert sends cryptic message to subscribers

This weekend a phone message was sent from ALERT Shoreline regarding a road closure. It went to subscribers' email, land lines, and cell phones around 9pm on Saturday.

It said: "eastbound closed, one lane westbound open. ETA for opening 11:30pm"

The Shoreline Area News had just published a story about a motorcycle accident on Ballinger. Sources had informed us that there was major police activity and emergency response at the accident site, so closing the road made sense. However, most people had not read the story yet and would not necessarily connect it to the accident.

An hour later, around 10:30pm, the phones rang again: "Ballinger way has been reopened"

The City sent out an explanation today, by email only:

The phone message was sent in error as a result of a technical glitch in the system. The ALERT was set to only go out by email, but the system sent it to every contact method possible. We apologize for this inconvenience and assure you we did not intend to send a phone message late at night. We will work with our vendor to ensure it doesn't occur again.

ALERT Shoreline is an automated system. Citizens can sign up on the City webpage to receive notices about whatever interests them.

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• Planning Commission Agenda Packet
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• Light Rail Station Area Planning