The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, September 17th, 2012 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.
Creative Marketing on the Digital Channel
Professor Pete Nice
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| Professor Peter Nice |
New digital publishing platforms mean new opportunities for businesses and organizations to find an audience for their message. For most, the technical barrier to entry is low, and the costs are almost non-existent. However, therein lies a challenge. With so many voices competing for attention on the digital channel, how do you make the most of your efforts and cut through the cruft?
This workshop will give you insight on how to create a campaign that will reach influencers, forge new alliances and capture mindshare. We will explore creative approaches to tools within popular social platforms and prepare for what’s coming next. We will also explore how the digital channel has evolved and learn how turn our own expertise and creativity into measurable business results.
Peter Mitchell, (Pete Nice) is a multimedia creative director with ten years of agency experience, and (gasp) twenty years of creative work in the digital channel. In the early 90’s he started the first web publishing workshop in the Northwest, and from there went on to offer classes in video, multimedia and digital advocacy. Mr Mitchell has worked for a Fortune 10 company, helped build a media arts center, and presented at educational forums. He has served on panels for the National Endowment for the Arts, the Benton Foundation, the National Alliance of Media Arts and Culture, and Artist Trust. He was also a nominator for the Rockefeller Foundation Media Arts Fellowship. Mr. Mitchell holds a dual Bachelors degree from the S. I. Newhouse School of Public Communications and the College of Arts and Sciences at Syracuse University.
Get a preview of the workshop at the Nice World Technical Training website.
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