Quick-Start Shoreline business workshop Tuesday, July 30

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, July 30th, 2012 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.

Pricing: Magic or Science

Do you ever wonder if you are pricing your product or service too low? Are you leaving profits on the table?

Mike Pritchard and Dan DeVries (The Pricing Gurus) will help you develop a solid pricing structure based on customer and market research — not on guesswork. Pricing Gurus Dan DeVries and Mike Pritchard will walk you through their pricing methodology that focuses on:

• Avoiding the common pricing traps that reduces profits
• Developing value based vs. cost based pricing models
• Getting customer inputs on pricing
• Understanding how to optimize pricing for services
• Creating a demand and revenue model that identifies maximum profitability
• Understanding how to best communicate the value that you are delivering to your customers

Mike Pritchard

Mike’s senior marketing and engineering positions at Intel, ICL and Sperry Gyroscope include running a leading industrial computing business. Mike has consulted for leaders such as Microsoft, Amazon, Sharp, IBM, Netgear and Hewlett-Packard, as well as startups. Mike’s worldwide pricing experience includes online services, industrial and consumer products. He holds a BSc in Electronics and an MBA. Mike’s teaching experience includes Northwest Entrepreneurs Network and the University of Washington.

Dan DeVries

Dan is a seasoned executive with a strong background in marketing, business development, and new product development. He has a successful track record at leading organizations such as Microsoft, ATandT Wireless and Honeywell, and currently focuses on helping small businesses and start-ups achieve profitability and growth. Dan holds a MS/BS in Electrical Engineering and an MBA in Marketing. He has taught marketing at the University of Washington and Keller Graduate School.