Quick Start Shoreline Tues Nov 13

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, Nov. 13, 2012 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.

The Pricing Gurus (Mike Pritchard and Dan DeVries) will be speaking on November 13th about pricing – including different pricing models and how to research what people are willing to pay.  They are conducting some research into how companies currently establish prices and would like to invite QuickStart attendees to participate.

The survey is here. When you take the survey you’ll have an opportunity to sign up for a summary of results when the research is complete.  You can also include your questions on pricing in your survey responses.

Pricing: Magic or Science

Do you get a feeling of panic when you hit “send” on the latest price list or proposal? Do you wish you had a better methodology for developing a price or pricing scheme? You are not alone!

Mike Pritchard and Dan DeVries (The Pricing Gurus) will share wisdom about pricing using examples of good and bad pricing, and the scientific basis for making pricing decisions. You’ll learn about different pricing models, and how price has a dramatic effect on profitability.

Learnings and Takeaways:

• How to use value based—not cost base pricing.
• How to be profit driven—not market share driven.
• How to incorporate customer and competitive inputs into pricing decisions.
• How to be proactive. Don’t race your competitor to the bottom.
• How even respected companies made pricing mistakes, and how you can avoid them.

Mike Pritchard’s background at Intel, ICL and Sperry Gyroscope in senior marketing and engineering positions provides a solid foundation for consulting on technology, marketing, and marketing research, for leaders such as Microsoft, Amazon, Sharp, IBM, Netgear and Hewlett-Packard.  

Mike’s pricing experience includes startups, online services and industrial and consumer products around the world.  He holds a BSc in Electronics and an MBA.  Mike’s teaching experience includes Northwest Entrepreneurs Network and the University of Washington.

Dan DeVries is a seasoned executive with a strong background in marketing, business development and new product development.  He has a successful track record at leading organizations such as Microsoft, ATandT Wireless and Honeywell, and currently focuses on helping small businesses and start-ups achieve profitability and growth.  

Dan holds a MS/BS in Electrical Engineering and an MBA in Marketing.  He teaches marketing at the University of Washington and Keller Graduate School.