The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on Tuesday, Oct. 2nd, 2012 from 12 noon to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.
Tips for Avoiding Website Blind Spots
Lee Mozena, Zenith Communication
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| Lee Mozena |
The web makes every business more diverse - ready or not. This reality and the huge amount of information we’re exposed to has increased the value of visual communication.
Pictures send powerful messages about your business. They’re a kind of store front that should work for you 24/7– enticing ideal customers into reading your copy.
Small business owners often avoid this easy marketing asset because they don’t realize how effective visuals can be or they’re afraid of choosing the wrong ones.
In this workshop, Lee Mozena will provide guidelines to help you engage different cultures, genders, learning styles and generations. Participants will learn how to:
- Use pictures to deliver a more targeted message
- Choose people pictures that work for your business
- Assess photos for hidden meanings, (positive or negative)
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