Quick Start Shoreline business workshop Tuesday, July 17

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on July 17, 2012 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N. The workshop is free; feel free to bring a snack or a brown bag lunch.

Who's Your Target Audience (Really) and How to Engage Them Effectively

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Keys to marketing that connects

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Talk to the right people about things they care about, in ways that are meaningful to them, and they’ll respond positively.  That’s obvious.

But small businesses often break that basic formula for effective communication in their marketing and end up handicapping sales. Worse, sometimes owners can’t even figure out what’s wrong with their marketing, they just know something is. For some reason, their marketing just isn’t working well enough.

If your marketing results aren’t what you think they should be, at least part of the problem (almost by definition) is probably that your message is to some extent:

• Addressed to the wrong people;
• Focused on issues they don’t really care about and/or;
• Using language that doesn’t connect with them.

In this highly practical workshop you’ll learn:

• How to make sure you’re talking to the right people (and they might not be who you think!);
• The keys to getting them to pay attention to you, and;
• How to motivate your audience to respond (that is, buy something from you!).

Steve Porter is a marketing professional

Steve Porter is a successful sales and marketing professional who has marketed and sold everything from air conditioners to financial products to TV advertising. He’s also an accomplished trainer and presenter who’s effectively taught many different kinds of people everything from how to sell to how to live in a different culture. Steve’s trained and led sales organizations and is still out there on the front lines, being the owner and only sales person for Snap Marketing for Small Business. SnapMSB connects small businesses with the marketing resources they desperately need - provided by carefully selected, outstanding professionals, at prices they can actually afford (www.snapmsb.com). This is because Steve’s found that offering the right marketing tools from the right providers for the right price equals more customers and less stress for his clients.