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| Bonnie Beam with her medal at International DECA competition Photo courtesy Shoreline Schools |
Beam competed against 220 students in her event from around the world.
Her project was a nine-month advertising campaign for the Toni and Guy Hairdressing Academy in Shoreline. Her campaign consisted of print ads, personal selling strategies, and brand management strategies. She wrote a seven-page proposal, took a 100-question marketing test, and give two presentations pitching her campaign to the executives of Toni and Guy.
In addition, students from both Shorewood and Shorecrest competed or attended leadership academies at the DECA event.
From Shorewood:
Joe Abbott, Leadership Development Academy
Keelin McKellar, Chapter Management Academy
Ruthie Wabula, Senior Management Institute
Dani Norsby, Joonbo Rhie, and Dusty Benson, School-Based Enterprise competition
Natalie Aw and Stephanie Chan, Learn and Earn competition
From Shorecrest:
Sarah Fung, Senior Management Institute
Keegan DeVitis, Leadership Development Academy
Crisleen Malabanan, Chapter Management Academy
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