Shorewood student is finalist at International DECA competition

Bonnie Beam with her medal
at International DECA competition
Photo courtesy Shoreline Schools

Shorewood High School student Bonnie Beam was a top ten finalist in the Advertising Campaign Event at the recent International DECA competition held in Salt Lake City. 

Beam competed against 220 students in her event from around the world. 

Her project was a nine-month advertising campaign for the Toni and Guy Hairdressing Academy in Shoreline. Her campaign consisted of print ads, personal selling strategies, and brand management strategies. She wrote a seven-page proposal, took a 100-question marketing test, and give two presentations pitching her campaign to the executives of Toni and Guy.

In addition, students from both Shorewood and Shorecrest competed or attended leadership academies at the DECA event.

From Shorewood: 

Joe Abbott, Leadership Development Academy

Keelin McKellar, Chapter Management Academy

Ruthie Wabula, Senior Management Institute

Dani Norsby, Joonbo Rhie, and Dusty Benson, School-Based Enterprise competition

Natalie Aw and Stephanie Chan, Learn and Earn competition

From Shorecrest:

Sarah Fung, Senior Management Institute

Keegan DeVitis, Leadership Development Academy

Crisleen Malabanan, Chapter Management Academy