Thanks to Mike Murphy of Lynnwood Today for this story.
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| Lego Bellevue Story Photo courtesy Lynnwood Today Publisher, Mike Murphy |
By Mike Murphy
Little girls were thrilled when American Girl opened last year at Alderwood Mall. Now it’s the boys’ turn.
LEGO plans to open a store at the mall this summer. It will be located near the kids’ play area.
“Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time,” said LEGO VP Eric Wolfe.
The store will feature a “Pick-A-Brick Wall,” which offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays, company history and fun facts.
It will sell the full range of LEGO products, including traditional LEGO and DUPLO sets, games, and licensed lines such as Star Wars and Harry Potter.
The only other LEGO Store in Washington is in Bellevue Square.
Please don't be sexist. Girls love LEGOs every bit as much as boys and you will find more girls working with LEGOs than AG dolls, especially as they get older.
ReplyDeleteI was astounded to see the number of empty storefronts at Alderwood on my last visit a couple of weeks ago. This is at the "premier" mall for the North King/Sno area??? I have to admit a bit of "back atcha" for when the mall (I believe) sent Ivar's and Kidd Valley packing. Never liked the place as much after that. I wish they would have a few more regular places, vice "destinations." On a related note, the Lego store now is 95% kits (vice the basic block sets)...you lose most all of the imagination factor when you buy a Star Wars Death Star kit. I bought my daughter "educational" Lego sets because I did not like the licensed stuff at the Lego store. I don't believe they sell the educational stuff at the store (Psst, it's a lot cheaper!).
ReplyDeleteBoys will play with all the Lego sets no matter what. So be quite.
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