Quick-Start Shoreline Business Workshop, Tuesday October 4

The Tuesday Quick-Start Shoreline Business Workshop for start-up, existing or potential business owners will be held on October 4, 2011 from 12 noon to 1:30 pm at Shoreline City Hall, 17500 Midvale Avenue N. 

Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. The sessions are free and open to the public; feel free to bring a brown bag lunch or a snack.

Title:  Sales 101 for the non-professional salesperson (and a tune-up for those who are)

Come prepared to have fun and learn skills that you can start using to make money as soon as you walk out the door!

“Sales. Sales person.”

What were the thoughts and feelings that instantly ran through your head when you read those terms? If you’re like most people, they probably weren’t pleasant. If you’re a small business person, you probably didn’t open your business so that you could be a full-time sales person. You opened your business to make a living by interacting with your customers and clients as you provide them with a quality service or product.

But ironically, to do that, first you have to sell your product or service effectively to your prospects. Most small business owners freely admit that although they love having customers and serving them well, they hate and aren’t very good at making the sale.

Are you comfortable and confident approaching a new prospect and being an effective sales person – in the best sense? Until you are, your business will suffer.

If you’ve never had good sales training, this should be a blast! Whether you believe you’re a “sales type” of person or not, you can be a person who makes lots of sales!

In this one hour, entirely practical class, you’ll learn some specific skills that have the power to transform the way you think about sales, how you approach and deal with prospects, that keep you in charge of the sales process, that will de-mystify it, that will make you much more effective – and will actually strengthen your self-respect instead of making you feel slimy whenever you “sell.”

If you’re already a sales pro, you’ll be reminded of some fundamentals you may have gotten away from. Some brush-up on your skills might make you some money!

Steve Porter

An experienced and successful sales professional who has sold everything from air conditioners to securities to TV advertising, Steve is also an accomplished trainer and presenter who’s effectively taught groups made up of many different kinds of people everything from how to sell to how to live in a different culture.

He has trained and led sales organizations and is still out there on the front lines himself, being the owner and only sales person for SnapMSB which hooks up small businesses with the marketing resources they desperately need, provided by outstanding true professionals, yet at prices every small business can actually afford. The right products from the right providers for the right price equals more customers and less stress for business owners.